Content Marketing

Content marketing is a term coined relatively recently and is used to represent any marketing functions that involve the planning, creation, and sharing of content, with a view to satisfying business objectives. At Wilde Digital we focus on creating content that adds value to your brand and sparks conversation. How you present this content usually depends on what you’re trying to achieve. Formats can be anything from beautiful interactive microsites, engaging videos, immersive games, and quizzes, right over to informative blogs and infographics. One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything.