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360 digital transformation
Case Studies.
We are a Digital Marketing Agency that supports entrepreneurs and organizations, dedicated to empowering and upscaling MSMEs. We offer a 360° digital transformation to elevate your brand and drive growth.
Esther The Doula
Building lasting Community Management
Where we started
Esther the Doula is a personal brand. She provides support to mothers in Kenya during pregnancy and birth and has been doing it for the last 15 years. She approached us to put her brand online and give her a platform to engage with her community of followers who were previously engaging with her on her personal Facebook account.
What We did
Esther’s main goal has been to engage with her growing community of mums in a way that both educates and allows them to give feedback. We first created a Facebook page and reactivated her Twitter and Instagram accounts. We came up with themed graphics that we feel would represent the brand. We then began encouraging conversations online and drawing the mums from her personal Facebook account to the official page.
Results and Stats (What we have done so far)
- 4400 followers on Facebook
- 4217 followers on Instagram
- 1000,000 reach
- 500,000 impressions
- Over 200 conversations started
- Over 200 women have received advice and help online
Globoedge Solutions
Building from Scratch
Where we started
Our journey with Globoedge started in 2016. Been an Apple Authorized reseller and very new to the industry they were looking to raise brand awareness and get leads from online platforms. Since they had no online presence, we had to begin from scratch.
What we did
With the main goal being to increase brand awareness and generate qualified leads, we embarked on a journey to build strong online platforms that were interactive and could engage potential customers.
Concentrating on PPC campaigns and a great content strategy we began to build a great online audience that understood the value of the product and was willing to purchase online as well.
As we have continued to grow, we have embarked on an SEO strategy that is keyword focused and results-driven.
Results and Stats
- 6,200 followers on Facebook
- 2,313 followers on Instagram
- Over 10,000 impressions
- Monthly Reach of over 5,000
- 50% of sale leads from online efforts
- Over 100 products sold online
Baby Banda Pregnancy and Baby Fair
Using Socials to Build your event
Where we started
The Baby Banda Pregnancy and Baby Fair is East Africa’s premier event for mum and baby. We have been the strategic digital partner for BBPF from 2017. The main goal is to raise awareness for the event and achieve high foot traffic for the three days of the event as well as the right target audience that will buy from the vendors.
What we did
The campaign begins two months before. There are three pre-event phases:
- Copywriting for social.
- Graphics and Artwork
- PPC Strategy and campaigns
During the event, we carry out live social media coverage on Instagram, Facebook, and Twitter.
Results and Stats
- Over 500,000 impressions
- Over 200,000 in terms of reach
- An increase in 40% in terms of online following
- A footfall of at least 1000 people per day
- An average of 100 people per workshop